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McDonald's???

Today's car conversation with the most lovely B-Love:

b: What is that yellow car in front of us called again?
lw: That's a taxi.
b: Is it a pizza car?
lw: No. That is a car you can call to take you places if you don't have a car.
b: Like McDonald's!?!!?!?

Why is it that kids fixate on McDonald's? Not like the Lovelywife or I take the kid's there in any sort of regularity.
Is it the toys in that unnecessary waste of paperboard lunch box? Is it color addictions? Being a designer, i have read articles about how color affects appetite and in most cases, just appeals to some subconcious nerve that sets off an alarm that says, "I need to pump harmful trans fats and refined sugars into my body."

Something to think about as you go into Nordstom's or Old Navy next time. Why are you buying another pair of jeans to add to your collection of 25 pairs of jeans? Are you feeling the need for that texture, color, label, shiny button, or yellow accent stitching? Do they hurt so good? Is it the font of the Nordstrom logo?